7. Everything’s still a niche.
“Oh, that’s cute!” It’s an expression that makes some geeks cringe, but they ought to appreciate the attention their culture gets in places like Target, World Market, and the Cracker Barrel. You may stick to cons and comic shops, but your aunt just bought you an Incredible Hulk lunch box full of Atomic Fireballs. Recognize.
In the mood for something manlier? Onnit is about to come out with Marvel-branded superhero fitness equipment. It’s pretty hush-hush right now, but what workout freak wouldn’t salivate over a pair of Iron Man kettlebells? (Don’t go buying just to put in on your shelf, either.)