2017 will be the first year in the history of Marvel Studios where we’ll be getting three movies that take place in the Marvel Cinematic Universe. Since 2008 there have (only) been two movies per year. However, in 2017 we’ll be getting Guardians of the Galaxy: Vol. 2 in May, Spider-Man: Homecoming in July and Thor: Ragnorok in November. This means the online community, as well as Marvel Studios, is in an odd position of having to deal with multiple hype-cycles at once. Normally, the two yearly releases tend to stay out of each other’s way. But with this change we’re going to have two marketing campaigns competing against one another.
Case in point: Comicbook.com has revealed that despite the first trailer for Guardians of the Galaxy: Vol 2 dropping only 4 weeks ago, Marvel is on the cusp of debuting their first trailer for Spider-Man: Homecoming. Sources close to the production claim the first trailer will accompany Disney’s upcoming Rogue One: A Star Wars Story, which will release on December 16, 2016. This also implies a slightly earlier trailer-drop online.
With Rogue One: A Star Wars Story being the last big release of the year for Disney, it makes sense for them to attach the debut trailer for one of their biggest movies next Summer. Whether or not we’ll see the footage that debuted at San Diego Comic-Con earlier this year has yet to be confirmed.
Spider-Man: Homecoming will take place after the events of Captain America: Civil War, and stars Tom Holland, Michael Keaton and Donald Glover. It comes from screenwriting duo Jonathan Goldstein and John Francis Daley, who brought us the Vacation reboot last year. The movie was pitched as a coming-of-age high school film that takes inspiration from John Hughes’ filmography and also the successful Harry Potter franchise.
IMAGES: Disney/Marvel Studios, Sony