Innovating a new way to market its ever expanding Marvel Cinematic Universe, Disney/ABC, IMAX and Marvel Television have announced the production of Marvel’s The Inhumans as a TV show. Distribution of this show is very original, because during a short two-week window the first two episodes will premiere in IMAX theaters worldwide. This will mark the first time a live-action TV pilot, and its following episode, will make its debut in this manner.
For those who don’t know, and haven’t been keeping up with Marvel’s Agents of S.H.I.E.L.D., the Inhumans are a race of super powered people who have been exposed to alien artifacts that awaken inner mutations. Created in 1965 by Stan Lee and Jack Kirby, in the comics the usual focus is a prominent group of Inhumans who preside over this super-powered, and hidden community. They’re leader is Black Bolt, a silent, but deadly king that does good by the Inhumans and the royal family.
Marvel.com confirms the TV series “will explore the never-before-told epic adventure of Black Bolt and the royal family.” The series’ first two episodes will be filmed completely with IMAX digital cameras for its theater release in September 2017. Afterwards, a re-edited version with additional content will premiere on ABC for the weekly, serialized stories to continue from there on.
The Inhumans was first announced as a Phase Three MCU film. The original release date was November 2, 2018 and it was later pushed back to July 2019. When the Indiana Jones movie was announced, the royal family was apparently put on hold indefinitely, since it dropped from the Marvel Studios slate. Little did we know, Marvel/Disney had reworked the property out of movies and into television. This means the anticipated stories with Black Bolt, Medusa, Crystal and Lockjaw are coming our way even sooner than originally announced.
Since the Marvel brand now has become so successful, it makes sense for the initial episodes to be premiered in IMAX theaters as a pseudo-movie. This will allow for general audiences to be introduced to the Inhumans without the need to continue watching the show. It’s very likely it will attract new fans, who might’ve never considered TV series, into watching a Marvel serialized story. Also, their movie theater reveal will make it easier for the characters to cameo in other MCU films. Fans could potentially get the movie-TV connection they’ve been clamoring for. After innovating the first multi-movie/franchise universe, Marvel is making history by being the first to premiere a TV series in IMAX theaters.
Marvel’s The Inhumans will premiere in IMAX theaters on September 2017, and on ABC during the fall of the same year.
Images: Marvel Comics