It was said that the first teaser for Greta Gerwig’s Barbie was going to be a theater exclusive that screened ahead of Avatar: The Way of Water, but it looks like WB has decided everyone else could check it out online now.
Watch the first teaser for Barbie starring Margot Robbie, Ryan Gosling, Simu Liu, and more:
So far, no plot has been revealed for the movie, but we do have a beginning that harkens to Kubrick’s 2001: A Space Odyssey where we’re given the history lesson of Barbie being the first adult woman doll that girls could get that wasn’t a baby doll. We even see Robbie sporting the classic dress and hair that the first Barbie was released with.
Though WB wants to be mysterious about the movie’s plot, the rumor going around is that Robbie and Gosling are only playing one version of Barbie and Ken, and the movie will bring us to Barbieland which is populated by different versions of Barbie and Ken—all played by different actors.
The story is said to kick in when Barbie and Ken find themselves in the ‘real world’ and they will be chased down by the CEO of Mattel (Will Ferrell) who is trying to get them back to Barbieland and… make more Barbie toys, I guess?
It’s no mystery the film is expected to sell Barbie dolls, but with Gerwig at the helm working with a script from Noah Baumbach (Marriage Story), a lot of fans think that Barbie could be more than just a shameless cash grab.
Barbie releases on July 21, 2023—the same day that Christopher Nolan’s Oppenheimer comes out.