Netflix had built its user base by having account owners share passwords, but the streaming service had received a lot of criticism when they decided to crack down on password sharing sometime last year. As it turns out, even Disney+ wants in on that model as well.
According to IGN, Disney CEO Bob Iger has said that the company is now looking for ways to change the subscriber agreement for Disney+ users. He says, “We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family… Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies. And we will roll out tactics to drive monetization sometime in 2024.”
Besides password-sharing, it’s also been announced that Disney+ is also looking to increase the price of their service, changing the price of their ad-free tier from $10.99 to $13.99.
Admittedly, though the internet had been angry with Netflix for their decision to change their password sharing policy, the company had reported that the move had upped their subscriber numbers by a significant amount, and people were still willing to use the service; no doubt Disney is probably hoping for the same results.
If anything, the online consensus is that the continuing restrictions in streaming services are just pushing more users to piracy—something that Netflix had apparently helped decrease; but seeing as how everything changed (and more content is getting deleted), more and more users online have been easing others into going back to piracy.
Disney+ is now available for select regions.