While password sharing has helped Netflix grow into the cultural juggernaut it is now, the streaming service has said to be finding a way to put an end to it. Now we have new details on Netflix’s new anti-password sharing model, and a lot of people are not going to like it.
As per The Streamable, Netflix’s new model is now focused on only allowing password sharing within one household, so for every 31 days, an account has to sign in to the home Wi-Fi; if it doesn’t, then the account will be blocked.
As for users who would be travelling, Netflix is allowing them to request a temporary code when signing in, and it will only allow access for seven consecutive days.
While some are worried that their profiles will be lost with the new model, Netflix is also allowing a new feature that will allow you to transfer your watch history and recommendations to another account, should you get your own.
Needless to say, a lot of people are outraged at the change, and are predicting this will lead to the fall of Netflix as the world’s biggest streaming service. Here’s what some people are already saying online:
Reddit rarely offers anything meaningful to the world but this user summed up the @netflix password sharing ban incredibly well. pic.twitter.com/UnuqtynIY3
— Robert Jefferson (@comicsexplained) February 1, 2023
Cancel Netflix. They just lost my business. "Password-sharing" is not a thing, it's called password-using. This is regressive bullshit borne out of capitalist greed to squeeze more money out of us. People paid for a password and they use it wherever they go.
— Fifty Shades of Whey (@davenewworld_2) February 1, 2023
Never forget that @netflix purposefully supported password sharing for their growth.
You are paying for a certain number of screens, it shouldn't matter where those screens are located. pic.twitter.com/qHY42NSZ9o
— Steve Posthumus (@stovepost) January 31, 2023
I think by adding this limitation netflix isn't going to suddenly sell new memberships to a lot of college students. They'll probably just lose the business of split and small households and become a service only large/young families find worth the cost
— Jenny Nicholson (@JennyENicholson) February 1, 2023
We don’t know how this will all go down moving forward, but Netflix has been getting a lot of flak even before the password issue. The streaming service had been cancelling some well-beloved shows left and right, and the quality of new content isn’t necessarily that high.
With other large studios like Disney deciding to hoard their own shows for themselves and staring their own streaming services, Netflix looks to be in a desperate corner fighting to stay relevant.