6. The Divergent Series: Allegiant – $66 million
There was definitely some franchise fatigue from Divergent to Insurgent, but a drop from $150 million to $130 million wasn’t so bad. Certainly fans of the book series wanted to continue to see the cinematic adaptation continue. WRONG. The Divergent Series, Lionsgate’s pale imitation of The Hunger Games franchise is just about dead in the water. And they still have one movie to go.
The irony is that the movies never really took off to begin with. The first earned some coin in the states, but could only muster $288 million worldwide. The sequel fared similarly. As the sequels became more expensive, and with the international market not contributing much to the franchise grosses, it’s clear that this franchise really relies on interest from American ticket buyers.
Allegiant opened this year to some seriously waning interest. The sequel could only generate $29 million in revenue in its first three days before screeching to a terrible $66 million. That means the franchise started with 18.5 million tickets sold for the first installment, and within two years, dropped 59% of its audience with 7.7 million tickets sold for movie number three. Yikes!
At this point in the game, Lionsgate has invested so much in this franchise that it would look terrible to pull the plug on the final film. However, it will be interesting to see if the studio loses even more of its audience for Ascendant, due in theaters a year from now.