“I don’t think in any way the brand has lost its relevance. I think in general we’re just seeing a decline in urgency across all media to consume something at a specific time.”
Alpert is remaining confident in the shows ability to stick around and talks about how competition from streaming services means we shouldn’t be looking at the live ratings:
“I think overall we’re seeing increased competition, not just from television and not just from streaming services, but you get content everywhere. The idea that people watch things super live, that need to view on the same night and we’re measuring ratings like a live rating, I feel like it’s a little be anachronistic to be like, “Oh, you’re not holding the same ratings that you were. I still get people coming up to me at conventions talking about, they’re in the middle of Season 6. They can’t believe what’s going on. I still get people coming up to me like, “You killed Beth? You killed Beth? What’s the matter with you?” And I’m like, “Are you in Season 5?” and they’re like, “Yeah, I’m in season 5!”
Hopefully, in Alpert’s case, he’s right, and the network heads agree that the streaming numbers count, but still how can you rate the success of a show on numbers of people who have yet to see the recent season? With that said season 8 of “The Walking Dead” returns Feb. 25 and will claim its most prominent and surprising victim in the show’s history yet.
Are you ready for TWD to end? Or do you think it can last a few more seasons? Let us know in the comments below.