The pleas for meaningful\u00a0inclusion of female superheroes continue to\u00a0hear some answers in the marketing and gaming worlds. Recently DC and Mattel released a new line of dolls\u00a0featuring a female-character-only lineup including Batgirl, Supergirl, Poison Ivy and Harley Quinn specifically targeting girls in the aged 5-12 market.\r\n\r\nNow Marvel has announced it will launch its Women of Power campaign beginning March 3 and running on through the spring into summer.\u00a0Included is a roster of brand new female characters as well as iconic mainstays plus\u00a0substantial new content accessible across all mobile platforms and PC systems in various existing titles. Additionally, Marvel's Women of Power will be echoed in its publishing sector with 25 new covers featuring several of the brand's most recognizable female characters.\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nCreative Director of Marvel Games, Bill Rosemann, told Entertainment Weekly, \u201cThe reason we do this is because we live and breathe the Marvel mantra: with great power comes great responsibility, and we view our power in Marvel games as storytelling. Our responsibility is to use that power to embrace and spread Marvel\u2019s historic and ongoing message of diversity and inclusion and inspiration and empowerment.\u201d\r\n\r\nAudiences can count on seeing the likes of She-Hulk, X-23 and Kamala Khan in Marvel Contest of Champions.\u00a0Interested in Captain Marvel, Poundcakes and Moonstone? You'll find them in LEGO Marvel's Avengers. Be sure to look for Rescue in the online action RPG\u00a0Marvel Heroes 2016, Proxima Midnight in Marvel Future Fight and several new female characters in Avengers Academy. Marvel Puzzle Quest will also have their own variant covers featuring well-known superheroines.\r\n\r\nMarvel states, "Marvel\u2019s Women of Power Month will also see the launch of new product lines celebrating Marvel's female super heroes. These leading ladies of the Marvel Universe made an impact with fans when new figures, playsets, role play and collectibles were revealed at New York Toy Fair last month. Iconic characters including Black Widow \u2013 soon to be seen in the upcoming film, Marvel\u2019s Captain America: Civil War,\u00a0were shown in a variety of sizes and categories, along with classic Marvel Comics\u00a0characters such as Captain Marvel, Silk, Gamora, Spider-Gwen, Kitty Pryde and more."\r\n\r\n \r\n\r\n\r\n\r\n \r\n\r\nFor further info\u00a0on the campaign and other things on the\u00a0feminine side, click here to tune into Marvel's Women of Marvel podcast.