Suicide Squad has had a lot of pressure thrust onto its shoulders since Batman v Superman: Dawn of Justice flopped. Since the film’s release, there have been a lot of negative reviews. Yet, as Deadline reports, the gang of anti-heroes have secured $509 million dollars worldwide since opening. As well as giving DC and Warner Bros. a big confidence boost, the film has also helped the summer Box Office hit a record-breaking high.
The movie, featuring the likes of Harley Quinn (Margot Robbie), Deadshot (Will Smith), cameos of the Joker (Jared Leto) and more, has become the biggest-ever August opener both in the US and abroad. However, the film has failed to top the overall Box Office score for the year sitting at number 11. A strong third weekend should see the film rise a couple of places.
Suicide Squad is also down to 55% versus Batman v Superman last March. Overall, the gloomy forecasts of reviewers and the media alike haven’t damaged the film too much as it shows a strong summer performance. An announcement for the development of a Suicide Squad sequel is imminent.
Pulled from Deadline, Veronika Kwan Vandenberg, WB President of Worldwide Distribution says:
“We have several major markets yet to open, and expect to continue seeing strong returns at the box office for the weeks to come.”
As Deadline states, the success of the film, in the face of bad reviews, comes from “a great marketing set-up”. Will Smith has also been enjoying some career highlights whilst promoting the film. The UK, Brazil, Argentina and Russia have all received him well.
Suicide Squad will also be standing alongside Deadpool, Zootopia, The Jungle Book and Finding Dory as the holder of number one box office spot for three weekends in a row. Another boost for WB, who have recently struggled to produce films that rival Marvel‘s success. It will be down to the year ahead to determine whether DC/Warner Bros. can really take it to Marvel in cinemas with Wonder Woman and Justice League both slated for release. The studios will need to work hard next year if they want to knock Spiderman: Homecoming off of top spot.
Image: Warner Bros.