Starz is joining the ranks of Showtime and HBO by offering a standalone service, free of large corporate cable packaging, for $8.99 a month. The new app will be available in the App Store for iPhone, iPad, iPod Touch and Apple TV as well as on Google Play for Android devices starting today. The standalone service will allow up to four users simultaneous access as well as virtually limitless downloading capabilities.
The Starz app will allow users to access its large library of over 2,400 titles including original series such as Outlander, Black Sails and Ash vs. Evil Dead as well as major Hollywood hits like Avengers: Age of Ultron, Ant-Man, In & Out, and later this year, Star Wars: The Force Awakens. The debut of the new app comes just in time for audiences to use it to see the highly-anticipated second season of Starz‘ most popular series, Outlander, which premieres April 9. In fact, as an added bonus, Starz has made available the premiere episode ahead of time on April 7 for streaming and download.
Starz CEO Chris Albrecht said:
“Starz has entered the market today with an enormous value proposition for consumers. Our programming will now be more widely available to the 20 million broadband only homes of cord nevers, cord cutters and cord shavers, including Millennials and other underserved consumers who need other viable subscription service options.”
The news comes contradictory to Starz‘ stance only last summer when Albrecht told Fierce Cable the brand had no plans to enter the standalone arena.
“We are evaluating what others are doing,” he said. “It’s early days. We have yet to see any hard reported data on the benefits of that to brands.”
Guess the success of HBO Now and Showtime’s subscription app have proven themselves. Should big cable companies be worried? We would.
Images via Starz