Poor Battlefront 2 Sales Blamed On Loot Boxes

Poor Battlefront 2 Sales Blamed On Loot Boxes

EA just can’t seem to shake the drama that was the Loot Boxes of Star Wars Battlefront 2. You may recall the incident in which players were mad that certain characters were locked and to get them you had to play an enormous amount of hours to get them or pay a certain amount of cash to get them, which made some fans incredibly frustrated with the game producer. Though EA did put a hold on the microtransactions, it still wasn’t enough to appease fans and as a result, EA failed to meet it’s sales projections so far.

According to the Wall Street Journal Star Wars Battlefront 2 sold 9 million copies so far, however it remained a million shy of what they were aiming for. So descpite selling another 1 to 3 million copies before the end of 2018 EA’s Battlefront 2 won’t even come as close as it’s predecessor did. The first Star Wars Battlefront, released in 2015, sold 14 million copies by the end of 2016 and this missed sales projection for Star Wars Battlefront 2 could mean that EA will be nearly 4 million copies behind.

That’s a huge loss for a company like EA, though many say they deserve it since Battlefront 2 was hardly the first game to face the backlash from the Loot Box system, which many fans and several lawmakers have said is a predatory practice.  In the meantime, many are still calling on Lucasfilm to drop its deal with EA, but since digital sales were actually up by 37% it might actually still make the money it needs to pay those expensive licensing deals, much to the dismay of Star Wars fans.

 

What do you think about EA’s use of microtransactions? Is it fair? Are fans overreacting? Let us know what you think in the comment below.
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