Summer drew to a close with little attention being paid to a big anniversary at Marvel. As reported by Slow World News, it’s been seven years since Disney came in and bought out Marvel Entertainment. It seemed like an odd move back then, but the purchase has boomed in the last few years.
When the deal went through, Marvel Studios had released Iron Man and The Incredible Hulk the year before. They made $585 million and $263 million at the box office respectively. At the time, that $4 billion fee probably looked huge. Now? It looks like fantastic business for the Mouse House.
After Captain America: Civil War‘s domestic run, the Marvel Cinematic Universe films have now made over $4 billion domestically. Add on to that the revenue gained from TV, video games and toy sales and you’ve got a fortune for Disney. They’ll have easily covered their costs well before this anniversary. While we aren’t getting to profit from their incredible success, we seem to be getting rewarded for it.
Having Disney in their corner has allowed Marvel as a whole to move on, as shown by their huge SDCC presence. That panel teased six of their upcoming nine films. All of which will be released over the next four years. Seven years ago fans were fearing for the future of their favourite characters. Now, we’ve just seen a Doctor Strange trailer, followed by details on a Guardians of the Galaxy sequel. Not to mention the mockumentary which teased Thor’s whereabouts before his third solo film.
With a series of franchises on the go, plus a host of dark Netflix shows, Disney have fully backed Marvel. After seven years owning the superhero stable, it seems like they’ve made good on Disney CEO Bob Iger’s promise on August 31st, 2009. He said that Marvel’s roster of characters, “transcends gender, age, culture and geographical barriers.” He then added, “There are so many opportunities to mine both characters that are known and characters that are not widely known.”
Having turned the Marvel Universe into a smash hit film franchise, they’ve lived up to Iger’s words.
Image via Walt Disney Co./Marvel