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3. The Balance Between Action and Narrative
Man was the latest Justice League trailer packed with awesome moments. We certainly haven’t even seen the half of it. Parademons, Aquaman skewering Parademons with his trident, Batman letting the King of Atlantis surf on the Batmobile… good times, indeed. No complaints can be had in that regard. However, some were in search of a hint to the over-arching narrative. Honestly, there weren’t many on display. Is that a bad thing? Again, we refer to the newest look at Spider-Man: Homecoming, but that trailer, according to social media, shows off too much of the action. So what’s the best approach? An even balance? If that’s the answer, then subjectivity rears its head into the conversation.
Some folks may consider certain set-pieces from the Homecoming trailer spoilery. Some may contend a bit of the action in Justice League’s latest preview needed to be kept tucked away. Others can argue we need to see how far Tom Holland’s Spider-Man can take his skill set and that those Aquaman scenes are necessary to sell a skeptical audience on his badassery. It’s a hard balance to strike, and typically not a battle studios and those responsible for trailers are likely to win. But truth be told, Man of Steel’s second trailer managed just fine.