Nostalgia is perhaps the best marketing tool imaginable. Surely, childhood memories are the perfect selling point for anyone, especially those in a mid-life crisis. If we go Back to the Future (see what I did there), Nike announced they would be manufacturing a series of self-lacing sneakers inspired by Back to the Future 2 late last year. Both sneaker heads and movie lovers were stunned by the news back on 15 October 2015 a.k.a. ‘Back to the Future Day.’
The HyperAdapt 1.0s aren’t exactly the Air MAGs from the 1989 film, but they’re pretty damn cool! Here are some more photos of the HyperAdapt 1.0s and their variations provided by Nike.
The planned launch date for the HyperAdapt 1.0s is TBD, but it will be somewhere in the 2016 holiday season. Unfortunately, you need to be a member of Nike+ to snag a pair. Unless of course you own a time-traveling Delorean, in which case you already have a pair, making this article obsolete.