Nostalgia is perhaps the best marketing tool imaginable. Surely, childhood memories are the perfect selling point for anyone, especially those in a mid-life crisis. If we go Back to the Future (see what I did there), Nike announced they would be manufacturing a series of self-lacing sneakers inspired by Back to the Future 2 late last year. Both sneaker heads and movie lovers were stunned by the news back on 15 October 2015 a.k.a. ‘Back to the Future Day.’

 

An image of the Nike HyperAdapt 1.0 is projected on a screen as Nike CEO Mark Parker speaks during a news conference, Wednesday, March 16, 2016, in New York. (AP Photo/Mary Altaffer)

An image of the Nike HyperAdapt 1.0 is projected on a screen as Nike CEO Mark Parker speaks during a news conference, Wednesday, 16 March 2016, in New York. (AP Photo/Mary Altaffer)

 

The HyperAdapt 1.0s aren’t exactly the Air MAGs from the 1989 film, but they’re pretty damn cool! Here are some more photos of the HyperAdapt 1.0s and their variations provided by Nike.

FY16_INNO_SNOWCAP_WHITE_HERO_V2_0043_hd_1600 FY16_INNO_SNOWCAP_v2_HERO_RT_NoEarl_V1_hd_1600 20160315_FY16_INNO_SNOWCAP_SILVER_HERO_0029_hd_1600Nike_EARL_Outsole_hd_1600 20160315_FY16_INNO_SNOWCAP_WHITE_HERO_0058_hd_1600

The planned launch date for the HyperAdapt 1.0s is TBD, but it will be somewhere in the 2016 holiday season. Unfortunately, you need to be a member of Nike+ to snag a pair. Unless of course you own a time-traveling Delorean, in which case you already have a pair, making this article obsolete.