Riding on the waves of 2016’s Presidential election is The Purge: Election Year’s fantastic first commercial for television. It is nothing like The Purge television ads fans have grown used to, except that like its predecessors it is definitely something unique. Instead of marketing to a movie-going audience, the ad, similar to any legitimate Presidential ad campaign, markets to real world people. A world of people who should get on board with The Purge to “Keep America Great.” Perhaps the only thing missing is a, seemingly, compassionate voice at the end topping it all off with, “I am… and I approve this message.”

See the TV Spot below:

The Purge: Election Year comes to theaters July 1, just in time for Independence Day.

[Source and Image: Universal Pictures]