The contradicting feelings about cinema’s modern era of trailers gained attention as a plethora of teasers and TV spots aired during Super Bowl 50. And so, many found themselves asking the obligatory question once again, ‘Are trailers too revealing?’ Hundreds of people have addressed the same question, but there is no general census. Surely, seeing Krang in the latest trailer for Teenage Mutant Ninja Turtles: Out of the Shadows astonished many, including myself, and in truth, most viewers have not heard of Krang, making the addition from the marketing team unnecessary. Nevertheless, with director Dave Green already making the appearance of Bebop and Rocksteady public, the common fear continues to snowball.



Furthermore, what the f*** is with marketing teams coming up with ideas like putting Ant-Man and Hulk in a Coca-Cola commercial? A beautiful moment – the Incredible Hulk, one of the largest heroes in the Marvel rolodex, and Ant-Man, the smallest hero in Marvel comics (Wasp is a heroine; therefore, the fact upholds) – ruined by the financial ploy of a company that felt the income was needed. The unlikely on-screen pairing could have been a surreal moment in Infinity War: Part One (I can only assume), but now the thought Hulk’s impractical anatomy will plague my mind, along with an unexpected thirst for a high-calorie beverage.

Thank the high heavens, DC Entertainment did not secede to marketing stunts…wait…Turkish airlines released commercials about Gotham City and Metropolis using DC’s IPOs? And, in addition, they dragged Ben Affleck and Jesse Eisenberg into the mix? Is nothing sacred? Fortunately, the public got an unexpected preview of the next Jason Bourne, as well as superb spots from X-Men: Apocalypse, The Jungle Book, Captain America: Civil War, 10 Cloverfield Lane, Deadpool, and The Secret Life of Pets. The multitude of content opens the availability for disappointment, but the all the trailers were fantastic; however, the details are the cause for concern, not the overall quality.

The Super Bowl craze seems to affect the thought process of everyone. After all, at its core, the film industry is a business. Financiers need to reassure their investments, and that is understandable. Motion pictures often require millions of dollars, and the fear of a failure would instill precautionary measures in any sane investee. Therefore, can you really blame someone for doing everything in their power to ensure sales?


When a marketer or a studio head chooses to reveal details that would potentially be memorable moments in screenings, an assumed distrust manifests. The apparent lack of faith emanates a reasonable cause for concern. Does the caution of the respective studios correlate with the quality of the film? Only time will tell. In the harsh reality of the world, many could care less what a director or marketer decides to show in a trailer. Some viewers want to plow through a large popcorn, slurp an extra-large beverage, and watch a compilation of explosions and breathe-taking actions. But, the readers of Geek Feed are greater than that; the Geek Feed community demands compassion and exuberance. Try to think with optimism, and hope for unseen incredible moments in the cinema. If not, can someone please walk into a Paramount office building in a full Darth Vader costume, and begin shouting at passer-bys, ‘I find your lack of faith disturbing.’

Links to all the trailers that premiered during Super Bowl 50:

X-Men: Apocalypse
Teenage Mutant Ninja Turtles: Out of the Shadows
Captain America: Civil War
Coca-Cola Commercial
Turkish Airlines’s spots: Gotham City & Metropolis
The Secret Life of Pets
Jason Bourne
10 Cloverfield Lane
The Jungle Book
Eddie the Eagle

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Writer – Jacob Loser
Twitter: @JacobJLoser