Just as Netflix subscribers are about to see their monthly subscription fees go up while less movies are available to stream, Amazon has announced its own monthly subscription plan to directly challenge its rival.

Previously, only full Prime members had access to Amazon‘s streaming platform for $99 a year. In addition to access to award-winning shows like Transparent and Mozart in the Jungle, Prime subscribers also get free two-day shipping on all orders, access to Amazon Prime Music and other extras.

Now Amazon will finally make its streaming platform available to non-Prime members for $8.99 a month, reports The Wall Street Journal. In addition, a monthly subscription to Prime will cost $10.99.

If you do the math, both services cost more than just paying $99 at once annually. A 12-month subscription to the streaming service is $107.88, while a 12-month subscription to Prime would be $131.88.

Amazon has quickly established itself as a serious competitor for Netflix. Not only has it nabbed important film and TV deals, but it also earned Golden Globes for the comedies Transparent and Mozart in the Jungle. The company has also attracted important filmmakers like Spike Lee and Woody Allen to distribute their projects through the platform.


Image: Amazon